The Fun Theory - Update

In keeping with the Volkswagen 'The Fun Theory' commercial theme, Volkswagen installed a sound emitting motion sensor in a trash can in the park. Whenever someone would put a piece of trash into the trash can, it would sound like the trash can was a deep pit.... Again, Volkswagen installed the 'deep trash can' to see if adding a little fun to the tossing out the trash would encourage the park-goers to throw away more of the litter in the park....

Volkswagen says approximately 57% more trash was disposed of in the 'deep trash can' than in the trash can across the way....