Blogging in the corporate sector

"In the beginning there were blogs. The blogs were by the people. The blogs were the people.
The opening lines of the book Corporate Blogging in India truly depicts the phenomenal growth of blogosphere. The effectiveness of this social platform was clearly evident recently when examples of microblogging through websites like Twitter could be seen actively contributing to mainstream media during the recent Mumbai terror attacks."

Surely, Blogging today in India is mainstream from Amitabh to Aamir Khan to the Corporate Biggies to the Boy Next Door, Blogging has caught everybodies attention now. Even the medical fraternity is not far behind.

Source- Yahoo News

Medical Blogs-in context of a connected world

Sumer's Radiology Site is cited by Joanna Lynn Karpinski, MLIS (karpinsj@mail.nih.gov) is Associate Fellow, National Library of Medicine (NLM), in Medical Reference Services Quarterly, Vol. 27(1), Spring 2008 Available online at http://mrsq.haworthpress.com

According to the article, titled Disconnected in a Connected World: Knowledge and Understanding of Web 2.0 Tools at the University of Pennsylvania Medical Center

"Radiology, a medical field that is highly dependent on image-based examples for teaching, is experiencing a growth of blogs. Sumer Sethi, M.D., uses his blog to post interesting cases from his routine practice and abstracts related to his day-to-day work. The site is visited by more than 30,000 visitors each year and is a focal point for queries from his students and patients. The blog features not only a means of commenting on Dr. Sethi’s posts, but also a small section called a “shoutbox,” where users can post messages or questions on any topic for Dr. Sethi and other readers to see. Dr. Sethi can respond using the shoutbox."

Blogging for Health

For many people with serious illnesses, blogging offers a way to cope and share their stories. Joanna Moorhead in The Hindu discusses the benfits and risks involved with patients especially critically ill patients blogging about their health conditions.