Doctors Need to be on Social Media -Are Radiologists Listening?

Noted Medblogger KevinMD has these comments on his blog today- “Doctors who are not active online risk being marginalized. Facebook and Twitter users, half of whom are under of age of 34, rely on the web for most of their information. As this demographic ages, it’s conceivable that they will consult social media first to answer their health questions.”

These statements pobably should serve as an eye opener to many doctors especially in India who still dont realize the importance of internet in this web 2.0 era.  You cant just ignore the facebook generation.

Facebook for Diagnostic Centres

Now off and on, we see diagnostic centres and imaging centres on facebook. Another one of my Radiology 2.0 application. What are the pros and cons of this in future?

Pros

1. Presence on premier social media helps in brand building

2. More connection with the referring physicians as well as patients.

3. Venue to get service feedback

4. Portal to share your work, academic cases, milestones and event invitations to patient and referring physicians clientele.

5. You can even announce jobs on these pages.
Cons
1. Needs constant updating unlike static websites

2. Negative feedback needs to be acted upon fast and responded.

3. Remember patients confidentiality issues and compliance issues.